61% of Canadians currently own their home. Those more likely to own are aged 35+, live in rural settings with an annual household income of $100,000+

32% of Canadians currently rent their home. Renters are more likely to be younger

( age 18-34), live in an urban setting, with an annual household income below $60,000.

16% want to enter the market, or sell to "Move up". The trend is more common among younger Canadians (ages 18-34), and those who live in urban and suburban communities.